| Want to launch a successful ecommerce
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| | you are now able to show your products to
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| business? Having an easy-to-use, reliable
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| | the world. But that's all. At this point,
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| shopping cart is a necessity. But what
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| | they can't buy anything. This is where
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| many first-time business owners don't
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| | the online shopping cart enters the game.
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| understand is that a shopping cart is
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| | The shopping cart provides visitors with
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| only one part of the process. In order to
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| | the ability to create a list of items
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| upload a working site that makes money,
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| | they want to buy. It stores the items as
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| you'll need a shopping cart and much
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| | the shopper continues to browse through
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| more! Don't panic. I'll gladly take you
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| | your site. The shopping cart can
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| through what's required to create a basic
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| | calculate totals, show listings of what's
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| ecommerce site.
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| | currently saved in the cart and more.
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| What Is An Online Shopping Cart?
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| | When a visitor has finished shopping, two
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| The term "online shopping cart" is
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| | other components come into play: a
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| mistakenly used when referring to the
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| | merchant account and a payment gateway.
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| entire process visitors go through when
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| | Show Me the Money!
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| reading product descriptions, adding an
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| | In order for a visitor to pay for their
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| item to their virtual baskets, checking
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| | items, your site must be equipped with
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| out and paying for their orders. That is
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| | the ability to accept credit cards and
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| only partially correct.
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| | the ability to process those cards via
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| The shopping cart comes into play when a
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| | the Internet. This requires a merchant
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| site visitor chooses to add an item to
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| | account as well as an online payment
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| their basket. According to Wikipedia.com,
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| | gateway.
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| "The software allows online shopping
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| | A merchant account is provided by a bank
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| customers to place items in the cart.
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| | or other institution. It allows you to
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| Upon checkout, the software typically
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| | accept Visa, MasterCard, Discover,
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| calculates a total for the order,
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| | American Express and other credit cards
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| including shipping and handling charges
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| | as payment for purchases your visitors
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| and the associated taxes, as applicable."
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| | make. Generally, if you were a
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| That's it.
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| | brick-and-mortar store, this would be all
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| Until your visitors add an item to their
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| | you needed. However, for ecommerce sites,
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| carts, and after they initiate payment,
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| | you must have a way to instantaneously
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| the shopping cart isn't involved. Those
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| | process the cards in real time via the
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| functions take additional types of
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| | Internet. That requires a payment
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| software and accounts. Let me explain.
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| | gateway. Once you have all four elements
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| In the Beginning...
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| | in play (a website, an online shopping
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| When a visitor types in your URL (also
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| | cart, a merchant account and a payment
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| called a domain name or web address), he
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| | gateway) you can launch your ecommerce
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| she can view your website. The website is
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| | site and sell products or services.
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| what delivers your pictures and product
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| | Sound complicated? Not really. Because
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| descriptions. It includes the design and
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| | the functions work hand-in-hand, you can
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| any necessary programming to make the
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| | find companies that offer complete
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| basic site function. Perhaps the site
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| | packages containing all four elements.
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| uses a content management system (CMS) to
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| | That makes it simple for you to quickly
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| serve up your products in a logical way
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| | upload your pictures and content and
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| or it may simply use basic HTML. Either
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| | start receiving orders right away.
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| way, once the site design is completed,
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