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The Importance of Liquidity: Liquidity Is King -- Not Elvis!

Remember the saying from one of Clint amounts of money on programs that can't
Eastwood's Dirty Harry movies---"A man be sustained. Eventually tax rates will
has got to know his limitations". This go up no matter who is in the White
applies equally well to the art of House.This is unfortunate because large
economic forecasting. The art (not cuts in marginal tax rates is the one
science) of economics is useful in thing that can produce both sustained and
forecasting what the predominant risks substantial increases in economic growth.
are facing our national economy and the In the l920's then Secretary of the
resulting consequences. With this in Treasury Mellon went through an
mind, let's examine our national economy exhaustive study to determine what top
and see why liquidity, both on a incremental tax rate would maximize
professional and personal level, will be income to government yet, also, provide
king for the next decade at least.Do you meaningful incentives for individuals to
have a metal chain in your house? Take a take business risks. The answer was a
look at it. You will notice all the top rate of 25%. This is far lower than
links are of equal size. The U.S. the current top rate of 35%.The question,
economy can, in a way, be represented by then, is how do you grow your business in
the links in a chain. But, the an environment that will be highly
difference is that the economic links are competitive and turbulent. The most
not of equal size. In addition, some logical answer is to increase prices of
links are weaker than others.The biggest the goods and services your company
link in our national economic chain is offers. Logical-- yes, but it is not
the consumer or more explicitly, realistic. If anything, with the
consumption expenditures. This link now economic environment described above, the
represents 70% of our Gross Domestic market will be dictating downward
Product (GDP) and dwarfs all the other pressure on prices--not upside. This
economic links combined. This link is leaves one other alternative: going after
also the weakest link in our chain and is market share.We have had the mistaken
the one of most concern.To put it belief in this country that the business
succinctly, the consumer is tapped-out. future belongs to the big and the mighty.
With the direction of interest rates This is nonsense. The future belongs to
trending higher, Americans can not the swift. The swift are those men and
continue spending money they do not have. women whose businesses have liquidity
Household borrowing is increasing (low debt levels) and are generating
substantially faster than incomes. In sufficient levels of free cash flow to
addition wages earned are bearly keeping take advantage of opportunities that will
up with inflation. This trend can not be presenting themselves. Free cash flow
continue forever. We use to talk about a is the wherewithal, the stuff, that
healthy savings rate in this country. successful business people can use to
Now, we have little to none. The most innovate new products and services, which
important link in our economic chain is along with effective marketing and
extremely illiquid. This will have customer relations can be used to grab
long-term consequences for economic market share from your
growth and, hence, the ability of competitors.Additionally, those
companies to maintain their profitability businesses that have liquidity and cash
and grow their top-line.There are some flow can also secure market share by
things worse than having a recession, lowering prices while still maintaining
which is, having none at all. Recessions profitability. This line of survival
provide the impetus for both consumers thinking falls under the category of
and businesses to rebuild their guerrilla marketing. Let's face it--it
liquidity. It is a painful process, but is a jungle out there, and the swift and
it sets the stage for the next strong nimble are the ones who will prosper in
upward expansion. For example, in the this environment.People tend to make
early l990 recession the average American situations more complex than they are
household pared their debt by an are. This evolves from a tendency in
inflation adjusted $410. This helped set human nature to drift from the simple to
the stage for the strong expansion in the the complex. But, in business it does
l990's. In the 2001 recession, the not have to be this way. If you can focus
average U.S. household added $1,420 to on building-up the free cash flow in your
their debt levels.It is possible for business (and it wouldn't hurt your
awhile to avoid a business recession personal life either), you will both
through Federal Reserve policy of increase its value and have a competitive
manipulating interest rates. But, the edge in the marketplace. It is that
price to be paid is high. The economy simple. Good hunting!Sanford Kahn,
can flounder along in a tepid sluggish Business Author/Speaker, has been a
manner and can easily stumble into a more professional speaker for over 30 years to
serious recession. You are sort of both the corporate and national trade and
operating in an economic Twilight Zone professional association markets. He was
between growth and stagnation.Another the host and producer of the popular
consideration is the unusual political Times mirror cable vision series "Ask the
alliance in Washington. Democrats and Economist". Mr. Kahn has authored many
Republicans in Congress disagree on many articles on the business impact of future
political matters, but there is one economic trends. His most recent
fundamental economic point they do agree publication is The Great Economic &
on. They both like to spend increasing Business Myths That Dominate Our Lives.




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