Do You Make These 7 Deadly Cash Flow Mistakes?

Managing cash flow is every small business owner'scustomers owe you) would be paid just in time for you
most important function. Avoid these seven deadlyto pay your payables (what you owe your vendors).
mistakes to make sure you aren't creating cash flowBut, if you're a small business owner you know Rule #1
problems in your business.is "Stuff Happens". The customer you thought would
1. Using the "Fly By The Seat of Your Pants"pay his bill this week, doesn't. So the bills you thought
Accounting Method.you could pay this week, don't get paid.
When tax time rolls around do you find yourselfAre your Payables in balance with you Receivables? If
pawing through piles of paper on your desk looking forwhat you owe to others is far more than what is
credit card receipts from your business trip? Or areowed to you, then, Houston, you have a problem.
you upside down digging under the seat of your carAnd it's not just the balance that's important, it's the
trying to figure out where all your gas receipts are?quality as well. If your receivables are as old as your
Are you wondering if that coffee stained piece ofAunt Tilly, chances are good you'll never see the cash.
paper is an invoice from a supplier? Do you have a5. Focusing on profit instead of cash flow.
vague feeling that someone, somewhere owes youAhh, Profit. The ultimate goal of every business. Or is
money but, you just can't remember who it is? If so,it? Did you know that many businesses that fail are
you're probably guilty of operating with the "Fly By theoperating at a profit? How can that be? For the small
Seat of Your Pants" accounting method.business, cash flow is the ultimate goal. No cash flow.
Using this accounting method has a tremendousNo business. Period.
impact on your business's cash flow. Unless you haveWhat's the difference? Mostly the difference is in the
a system to track your business finances, you'll alwaysdecision making process. "If I take on this big job, it will
be operating in the dark and in danger of imitatingearn me a huge profit, but if I take on five smaller jobs,
George of the Jungle as he slams into a tree.I'll have cash to pay my bills." Yes, you want to be
2. Not Knowing What the Numbers Are All About.profitable but every decision has to be measured
Once you have a real honest to goodness usefulagainst the effect it will have on cash flow.
accounting system that's where the real fun starts.6. Forgetting your debt to society.
You've got a bunch of numbers but what in the worldSome bills are easy to forget. Bills like sales tax, payroll
do you do with them?taxes, estimated taxes. They sort of sit out there,
Understanding what the numbers mean is crucial toalmost off the radar screen. They don't have to be
your cash flow. Are sales trending up or down? Arepaid right away. It's easy to forget them until BAM!
expenses rising faster than sales? Is one productthey're due and they're due right now. And you better
more profitable or better selling than another? Howhave the money to pay them or you're in hot water
much do I need to sell to meet expenses each month?with the Tax Man. That's not a place anyone wants to
Can I take a paycheck this month? The answers all liebe. Pay them late or not at all and you end up with
in the numbers.penalties and interest on top of what's already due.
3. Mismanaging Credit: I Owe You, You Owe Me.Cash flow problems result as you rob Peter to pay
There are two ways to mismanage credit in smallPaul. It can take months or even years to recover.
business:7. Spending your company's future on a speed boat.
1. Granting credit without wise credit policiesHaven't you always wanted a speed boat? Or a
2. Using credit with no plan of how to pay the bill.fancy car? Or an all expense paid trip to the
Both have a huge impact on your cash flow and areBahamas? It might be tempting to try to pass your
often closely related. Here's a scenario to demonstratepersonal purchases off as tax deductible business
that point. You have an opportunity to work on a bigexpenses. But, it's a bad idea for two reasons.
project but to do the project you need to orderThe folks who work at the IRS are over-worked but
materials. So, you order materials from a supplier whothey're not stupid. The last thing you need is an audit.
expects payment in 30 days but you won't receiveAn audit that could reveal your transgressions and
cash for the project for 60 days (or 90). Immediatelycould result in an unexpected tax bill plus penalties and
you've put yourself into a cash flow crunch that couldinterest. Again, huge cash flow headache!
take months or years to recover from financially. In theHere's the other reason it's a bad idea. Are you
meantime you've passed on smaller jobs that wouldspending your company's future on frivolous or
have provided quicker cash at less cost. And, if you'reunnecessary expenses? Small businesses operate
not able to come up with the cash for your supplier,close to the edge. Unless you have a reserve to see
you've endangered that relationship as well.you through the tough times, you're always in danger
4. Ignoring the relationship between Receivables andof being on the wrong side of that edge. You've got to
Payables.take care of the golden egg laying goose first. Then,
Do your Receivables and Payables "play nice" withyou can pay yourself a properly taxed bonus and buy
each other? In a perfect world your receivables (whatall the toys you want.