Merchant Account Rates Explained:Do You Know How Much Each Credit Card Transaction Really Costs You?

The Two Components of a Credit/Debit Cardphysically swiped through a terminal, including internet
Transactiontransactions, phone transactions, or credit-card
Each time you process a credit or debit cardnumbers keyed into a terminal, fall into this category.
transaction, you are charged an inquiry fee and aDebit Card Rates
percentage of the total transaction. The inquiry fee is aDebit cards are classified the exact same way credit
flat amount, typically between 20 cents and 35 cents.cards are, but the rate for a debit card transaction of
The percentage charged, is typically called your "creditthe same category and type is typically lower than the
card rate" and it is variable based on the type ofrate for a credit card.
transaction and the type of card used.Money Saving Tips
Credit Card Rate Categories1. If you have an account that gives you good rates
Credit Card Rates are typically broken into twofor card-present transactions it will typically penalize
categories:you heavily for card-not present transactions.
- Card Present (where the card is physically swipedHowever, you can get a Merchant Account that is
through a credit card terminal) The lowest rates aredesigned for these Card Not Present transactions that
typically applied to card-present transactions.will provide you with substantially lower rates. Thus,
- Card Not Present (any type of transaction where thebefore selecting an account you need to understand
card cannot be swiped) This type of transaction isthe type of transactions you use most. Also note that
also referred to as MOTO (mail order/telephoneit is very important to immediately destroy credit card
order). All transactions where a credit card is notinformation provided in writing or over the phone and
physically swiped through a terminal, including internetto store electronically submitted information (such as
transactions, phone transactions, or credit-cardthat submitted over the Internet) on a secure server.
numbers keyed into a terminal, fall into this category.- Tip: If you regularly have both types of transactions,
Credit Card Rate Typescreate two accounts. One Type 1 account and one
The rate for each credit card transaction type isType 4 account.2. Make sure your credit card
determined by both the kind of card used, the way it isprocessor is giving you separate lower rates for Debit
processed, and the time it takes the merchant toCard transactions. They can afford to charge you less
batch the transactions for processing. It is important tofor these transactions, because their risk of
know whether you do mostly card present or card notnon-payment is substantially lower. Approximately half
present transactions when selecting a plan type,of the transactions nationally are actually debit cards
because card not present charges are significantlytransactions, so if you're not getting the benefit of a
higher in a Type 1 plan than in a Type 4 plan.lower rate, you are paying too much.
- Card Present (where the card is physically swiped- Tip: Very low Type 1 Qualified Debit Card rates are
through a credit card terminal) The lowest rates areoften advertised as teasers to get people to switch
typically applied to card-present transactions.Merchant Accounts. Know what percentage of your
- Card Not Present (any type of transaction where thetransactions fall into this category before making a
card cannot be swiped) This type of transaction isswitch.
also referred to as MOTO (mail order/telephoneMake sure you know what you are really paying!
order). All transactions where a credit card is not