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More Desperate for Customers

Why are you in business? Or better yet, whyit. I am stating your purpose in marketing is
are you offering a service or product? Thereto grow revenue and earn yourself a profit
is only one answer to this question. You arefirst  foremost  and  always.
in business to make money. There are a lot of
other  good reasons but this is the main one.Large companies have enormous marketing
budgets. They can afford television
When you run a business you have two maincommercials, radio spots, magazine ads,
duties. The first duty is to market i.e. getnewspaper ads, direct mail, and like such.
customers. Your second duty is to offer yourThink about all the commercials you have seen
service or product. Most people have noor heard in the last week. How much do you
problem offering their service or product.think those commercials cost? What companies
The  problem  is  marketing.are running ads? The big boys are running
ads, not Ma & Pa grocery. I am not saying
What is marketing? Don't bother getting athat you will never resort to certain types
dictionary. Marketing is getting customers toof medium to advertise. I am saying that
buy. The purpose of marketing is to growthere are other alternatives that are
revenue and earn you a profit. You shouldtargeted  not  scatter  shot.
avoid any marketing activity that does not
result  in  more  customers  and  sales.Now one thing you should have in common with
the big boys is a marketing budget. I am not
You must apply yourself to turn this mistakegoing to tell you that marketing is free. And
around. First free your mind of what youI am not going to dictate an exact amount. I
regard as marketing. People have a tendencywill suggest that you spend as little money
to follow the examples they see. What I amas  possible.
saying is not to emulate what you see around
you.More importantly, every dollar you spend
should pay for itself. In a nutshell every
It is best that you not market like largedollar spent on marketing should grow revenue
companies. Large companies market for aand  earn  you  a  profit.
number of reasons, most of which you can not
afford. Large companies advertise to brandFailing to understand the true purpose of
their name. I am not saying branding isn'tmarketing will cause you to be desperate for
important. Nor am I suggesting you can't docustomers.



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