| Why are you in business? Or better yet,
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| | suggesting you can't do it. I am stating
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| why are you offering a service or
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| | your purpose in marketing is to grow
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| product? There is only one answer to this
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| | revenue and earn yourself a profit first
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| question. You are in business to make
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| | foremost and always.
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| money. There are a lot of other good
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| | Large companies have enormous marketing
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| reasons but this is the main one.
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| | budgets. They can afford television
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| When you run a business you have two main
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| | commercials, radio spots, magazine ads,
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| duties. The first duty is to market i.e.
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| | newspaper ads, direct mail, and like
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| get customers. Your second duty is to
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| | such. Think about all the commercials you
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| offer your service or product. Most
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| | have seen or heard in the last week. How
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| people have no problem offering their
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| | much do you think those commercials cost?
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| service or product. The problem is
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| | What companies are running ads? The big
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| marketing.
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| | boys are running ads, not Ma & Pa
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| What is marketing? Don't bother getting a
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| | grocery. I am not saying that you will
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| dictionary. Marketing is getting
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| | never resort to certain types of medium
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| customers to buy. The purpose of
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| | to advertise. I am saying that there are
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| marketing is to grow revenue and earn you
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| | other alternatives that are targeted not
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| a profit. You should avoid any marketing
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| | scatter shot.
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| activity that does not result in more
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| | Now one thing you should have in common
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| customers and sales.
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| | with the big boys is a marketing budget.
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| You must apply yourself to turn this
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| | I am not going to tell you that marketing
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| mistake around. First free your mind of
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| | is free. And I am not going to dictate an
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| what you regard as marketing. People have
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| | exact amount. I will suggest that you
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| a tendency to follow the examples they
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| | spend as little money as possible.
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| see. What I am saying is not to emulate
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| | More importantly, every dollar you spend
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| what you see around you.
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| | should pay for itself. In a nutshell
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| It is best that you not market like large
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| | every dollar spent on marketing should
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| companies. Large companies market for a
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| | grow revenue and earn you a profit.
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| number of reasons, most of which you can
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| | Failing to understand the true purpose of
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| not afford. Large companies advertise to
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| | marketing will cause you to be desperate
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| brand their name. I am not saying
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| | for customers.
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| branding isn't important. Nor am I
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|
