| One of the biggest concerns for Realtors
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| | new zoning laws being considered? Is a
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| who publish their own email newsletter is
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| | new shopping center or theme park planned
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| determining the type of content that will
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| | for the area? Maybe it's what to do in
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| gain interest from their readership.
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| | the event of an earthquake.Is there a
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| After all, real estate agents who engage
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| | real estate issue that is costing your
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| in this endeavor want prospective buyers
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| | clients money? Do you have a solution or
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| and sellers to open their newsletter and
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| | suggestion on how to handle this problem?
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| thus be reminded that the agent is their
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| | Maybe it's termite season. Is there a
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| local real estate expert. Ideally,
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| | new regional development on the horizon,
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| readers should find the content so
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| | such as cable Internet? Perhaps your
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| interesting that they will even forward
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| | readers would be interested in knowing
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| the newsletter to their friends or
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| | how to do simple home repairs or where to
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| relatives who might be prospective
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| | get assistance.Do you have any new
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| clients as well. This "viral marketing"
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| | business programs or services to
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| often leads to a profitable source of
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| | introduce to clients? Or, use your
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| income for agents.An important first step
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| | newsletter to explain the direct benefits
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| is to determine what is of interest to
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| | of an existing program.Are there any
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| your readers. Put yourself in their
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| | promotional offers (e.g., no closing
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| shoes. Here are some questions to ask
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| | costs for the next 30 days!) that you
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| yourself:
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| | wish to communicate to your market?
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| What real-estate related topics are of
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| | The point is, there are a multitude of
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| interest to my target market? Is it
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| | relevant subjects about which plenty of
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| mortgage rates? Property values? Equity
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| | information is available. All you have
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| loans? Closing costs? The escrow
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| | to do is scratch your head and think a
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| process? How appraisals determine market
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| | little. Look in the local newspaper to
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| value? A piece of legislation that could
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| | get ideas or brainstorm with other people
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| affect property taxes?Why types of
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| | in your office. Surf real estate sites
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| questions have you and your associates
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| | on the Web. Ask your clients what they
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| been asked lately? These may indicate an
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| | would like to see in a newsletter. Use
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| interest in understanding the escrow or
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| | your imagination and the ideas will come
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| loan process, for example, or how a local
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| | quickly.Al Kernek is a real estate broker
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| school bond might affect future property
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| | and author of "Creating E-Mail
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| values. Is a major road improvement
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| | Newsletters - A Practical Guide for the
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| scheduled to begin soon, and what impact
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| | Real Estate Community" and "Put Your
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| could that have on local residents? Are
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| | Business Online.
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